Emancipation Proclamation in 1863

To what extent were African-American slaves â€Å"free† after the abolition of slavery by the Emancipation Proclamation in 1863? What challenges did they face after their emancipation? This is a subject of continued interest. History is rife with records of decades of untold torture and harrowing experiences. African-American slaves suffered at the hands of their captors and masters. They were denied all natural rights as human beings and forced to live like animals. A slave was viewed as one-third of a person and the property of their owner(s) and treated as objects, mere things.One would therefore assume that after their emancipation, life would become significantly better because the slaves were free to move away from the torturous hands of their masters. Indeed these slaves were truly hopeful to live as free people in their new land of opportunities. Regrettably, many of them faced incredible opposition and discrimination even after emancipation. Being emancipated from sla very did not, for instance, make the former slaves enjoy equal treatment as the white population. Life continued to be unbearable for them. Thus by and large, the emancipation of the African-American slaves did not truly free them nor directly lead to an increased quality of life or standard of living. It was only the beginning of that dream. Investigation Over the course of many centuries the idea of freedom has been tossed back and forth, constantly being modified to fit the standards of those times. This ideology has also steadily progressed through history. As far back as history can tell us, freedom was virtually non-existent. People were under the absolute rule of kings and monarchs. As revolts and rebellions occurred against these monarchs the idea of freedom gradually evolved. Citizens began to recognize that they were equal as human beings and had rights, thus refused to blindly follow their incapable leaders any longer. With this change also came a revolution in the government. Other forms of leading a nation were being considered besides the ever so popular and rominent monarchy, such as a constitutional monarchy in which the people were given significantly greater freedom and involvement in decision making processes, which would eventually become a rough design for our modern day democracy. But in the case of African slaves in the United States, this hierarchy of absolute power and control appeared insurmountable. Forced to live terrible lives on plantations at the hands of their masters in horrendous conditions, being free someday was all they had to keep them going. This wish was fulfilled in 1863 with the creation of the Emancipation Proclamation by Abraham Lincoln. The slaves were now free to become independent and lead their own lives. But emancipation, as a matter of fact, was only a large stepping stone for the slaves. But for a few ‘privileged’ slaves who served as house servants, the â€Å"sunrise-to-sunset† back-breaking jobs on farms and plantations became their vocation for which many were unaccustomed to. They were punished for any flimsy reason with a variety of objects and instruments including whips, knives, guns and field tools. They were hanged, forced to walk a treadmill, placed in chains and shackles or in various contraptions such as thick and heavy metal collars with protruding spikes that made fieldwork difficult and prevented the slave from sleeping while lying down. Even the most kindly and humane masters used the threat of violence to force these field hands to work from dawn to dusk. Runaways were also heavily punished, mercilessly flogged in the presence of all the slaves assembled from the neighboring plantations, chained with heavy weights round the neck, or chained to another person, sometimes of the opposite sex for an extended period and flogged repeatedly. As if that were not enough, the wounds of the slaves whipped were burst and rubbed with turpentine and red pepper. Enslaved black women were raped by their owners, members of their owner's families, or their owner's friends, and children who resulted from such rapes were slaves as well. Being pregnant did not spare a slave woman the whip or rod. A hole was dug for her to rest her belly while being whipped. They were also at constant risk of losing members of their families if their owners decided to sell them for profit, punishment, or to pay debts. Slavery indeed was dehumanizing in every sense of the word. The Declaration of Emancipation was monumental, and came with the renewed sense of hope that life after their emancipation would become significantly better. Being free, the former slaves envisaged being able to live with a sense of purpose and pride in a land ripe with a cornucopia of opportunities waiting to be capitalized on. Spirits were high and celebration took place as ideas and fantasies of a rich lifestyle with a good standard of living were being formulated. [1] For some ex slaves, their dreams became somewhat of a reality as their fight for survival during slavery helped them develop the wits needed to succeed in their new found world. Unfortunately, there were many tragic disappointments, as nearly all the slaves that were emancipated were forced to return back to their old masters after leaving the plantations, starving and diseased. [2] Many were not able to survive on their own. This came as a result of both internal and external forces – being somewhat trapped by their own helplessness, insecurities, lack of knowledge[3] and still viewed as slaves by the whites. Even though former slaves became free to travel throughout the south daring to leave the plantation to visit or search for loved ones from whom they had become separated was no small feat. Other challenges also included deciding on a name as well as the more elusive task of creating an identity with no sense of one's ancestry, making choices for themselves about where they labored and the type of work they performed, the use of public accommodations, providing for one's daily needs and pursuing an education. When one lives at the hands and mercy of a master who controls every aspect of one’s life, starting fresh in a ‘foreign country’ can prove to be a difficult task. For many of them, the dream was short-lived. In many respects, the slaves were not solely responsible for their burdens or inability to rise to freedom. Simply declaring that the slaves were free did not go far enough to enable them become self-determined. They needed the help and guidance of those in control not only to survive but also to thrive. Without much land, money, materials or no legal title to aid them, they soon became ‘freed’ in name only, rather than as legal citizens who were entitled to the most basic liberties. It was no wonder news about the passing of the Thirteenth Amendment in January 1865, was greeted with euphoria and relief. This new chapter in American history was to fully abolish slavery in the United States, ‘freeing’ four million African Americans. Men and women – black and white, and in the North and South began the work of rebuilding the shattered union and of creating a new social order called Reconstruction that would hold many promises. Many young blacks also joined the army upon encouragement from military generals, lured in by the prospect of earning money and the being accepted by the whites. [4] Furthermore, with the protection of the Fourteenth and Fifteenth Amendments to the Constitution and the Civil Rights Act of 1866, citizenship was to be granted to all people born or naturalized in the United States and guaranteeing that no American (including the freed slaves) would be denied the right to vote on the basis of race. With that, the freed Southern black men began to exercise this right to vote and actively participate in the political process, many being elected to the United States Congress and local offices. Racial lines seemed to begin to diminish as coalitions of white and black Republicans passed bills to establish the first public school systems in most states of the South, although sufficient funding was hard to find. Freedom truly seemed to fill the air. They also met in annual conventions across the nation and issued heart-felt addresses to the people of the United States, to affirm their status as citizens and implore the support of fair-minded white people. In spite of the daunting challenges, former African-American slaves were determined to succeed in their new found freedom; and they did – making significant strides in establishing their own churches, towns and businesses. Their quest for equality, and the opportunity to live in harmony with any other ethnic group in the country[5] prompted their swift rejection of President Lincoln’s 1862 offer to segregate them to the District of Columbia, which they could colonize. Even with the winds of the Thirteenth Amendment on their backs, the ride to freedom was everything but smooth. Opponents of this progress soon rallied against the former slaves' freedom and began to find means for eroding the gains for which many had shed their blood. Some Whites were even skeptical in the first place, stating that the slaves should have – at least – been in some way educated or prepared for freedom, before it was so suddenly thrust upon them so they didn’t become an evil and menace to the welfare of the entire country. White supremacists sought to return blacks to their subordinate status under slavery. They resurrected barriers and enacted new laws to segregate society along racial lines. They limited black access to transportation, schools, restaurants and other public facilities. The groundbreaking advances of Reconstruction were quickly being reversed. Extreme racist Southerners hated them just as much if not more than before they were freed. Forming anti-black groups such as the Klu Klux Klan they continued to harass and persecute them with unimaginable acts of violence. As rioting increased by enraged white people against African Americans – whom they accused of stealing their jobs – millions of these former slaves began living in a constant state of anxiety and fear.. While most blacks were denied their right to keep and bear arms and therefore unable to protect themselves or their families, lynching increasingly became the weapon of white mob terror. A combination of similar acts of oppression such as fraud and intimidation were also employed to reduce black voting and regain control of state legislatures. Laws or provisions passed such as poll taxes, residency requirements and literacy tests made voter registration and elections more complicated which overwhelmingly disadvantaged blacks. Litigation to challenge such provisions at the state and national levels were to no avail as the Supreme Court upheld the states’ decisions. Their treatment and accommodations became inferior to those provided for white Americans, systematizing a number of economic, educational and social disadvantages. Black soldiers for instance, were not given as much pay as their fellow white soldiers, and it was only until they appealed through a letter to Abraham Lincoln that this policy was changed to even the pay scale. [6] Segregation in all public facilities, with a supposedly â€Å"separate but equal† was also mandated. Conclusion The crux of the Emancipation Proclamation – which advocated abolition of slavery – was easier said than done. It simply raised the hopes of many enslaved African Americans about the prospect of freedom only to leave them still despairing. African Americans continued suffer from segregation, lack of education, and political disenfranchisement. Freedom for them appeared to be superficial, if at all existent– only fulfilling their desire to truly make lives for themselves, while ignoring or depriving them of the means to achieve it. They were still unprotected from the brutal attacks suffered at the hands of anti-Negro groups[7] who still despised them, and granted no help in developing a new lifestyle. The lack of equality, legal or human rights made achieving anything remarkably unfair and near impossible. Life was just as it was under the bondage of slavery. Hence for all the good intentions for the abolition of slavery , the Declaration of Emancipation did not truly spell freedom and equality for all African-American slaves, nor did it directly lead to a lasting increased quality of life or standard of living. It was a huge step towards the beginning of a long, painful struggle for freedom – far longer and more difficult than anyone could realize. The ruling government could and should have done more to quell the uprisings the emancipation triggered, and worked towards helping the former slaves establish themselves while integrating them with other groups to live in peace. It was the thirteenth amendment passed after the end of the American Civil War which permanently abolished slavery and also paved the way for further amendments to the constitution that would brought complete freedom for the former slaves.

Pearl Harbor Turning Point in History Essay

We chose our topic by making a list of possible topics that interested us and looking at the topics that were suggested by our teacher. We then researched a little bit, reading books and articles about different topics and events that happened in history. We finally decided on The Attack of Pearl Harbor, because it interested us the most. I began my research by going to the library to find out as much information about Japan and America during that era. Then, i began to search online for specific documents that gave insight on the attack on Pearl Harbor. After that, i began to look up video and other primary source documents. From that, my project began to evolve. The road to war between the United States of America and Japan began on the surprise aerial attack on the United States Navy base in Pearl Harbor on December 7th 1941. This was the first step that brought the might United States into the Second World War Relations between the two countries started to detireate in the early 1930’s when Japan started to become aggressive in Asia, mainly in Manchuria in 1931 and tried to start conquering the rest of China into 1937. Japan in 1940 decided to allied itself with the â€Å"Axis† with countries like Germany. This alone made us extremely interested in the topic After deciding on the topic of The Attack Of Pearl Harbor, we researched more about this event by going to the library, researching online, reading books, reading articles, watching videos, and looking at pictures from that day. There were many primary and secondary sources about this topic, which made it easier to research. There were also many pictures, which was surprising considering this event occurred in 1941. We decided to do a website for our History fair project. Once we determined our topic we realized it would be very difficult to find some time to meet up and work on the project, that’s when we thought to do a website. It would easy for both of us to access, since we both have computers at home. Also we don’t have to always meet up to work on it. This gives us both more time to add more information to our website and make it better. Our project about Pearl Harbor relates to the National History Day theme of 2012, turning points in history, because the attack itself was a turning point within a turning point. World War 2 was a turning point in our history because it helped to stop communism and the spreading of Adolf Hitler’s power. And The Attack of Pearl Harbor is a turning point in the war, the point when the United States decided to take part in the war. Before the bombs hit us, we wanted to stay out of the war. But after Japan mercilessly bombed Pearl Harbor, Hawaii, we knew it was time to try to put an end to the axis powers. Without this attack, we wouldn’t have joined the war, and the war wouldn’t have affected us. And without the bombing, the axis powers probably would’ve had a chance of winning, so the US joining the war was a big turning point.

Plato\s Republic Essays - Socratic Dialogues, Dialogues Of Plato

Plato?s Republic is a profound philosophical treatment of the meaning, nature, and application of justice by way of describing the perfect city-state and the use of comprehensive allegory. As Ancient Athens was the prototype for the modern ideas of Democracy, Republic is still incredibly relevant. The discussion of justice is not only explored from a political standpoint, but it also informs Epistemological views on nature, beauty, and truth, adding even more weight and importance to the term. During the time of Republic (circa 380 B.C.E.) Two prominent philosophical groups were splitting Athens apart, a rivalry from which the beginning of Republic is spawned. Plato belonged to epistemology, a branch of philosophy dedicated to the nature of knowledge. Plato and his colleagues believed in logic and reason as a means of reaching the truth while criticizing emotions and sensory perceptions. The Sophists, the archenemy of Plato?s ideas, were merely concerned with rhetoric and applying la nguage in any means necessary to gain a desirable outcome. The effect that these differences rendered on the topic of justice is brilliantly displayed in ?Book 1? through dialogue by Plato?s analogue, Socrates, and a temperamental Sophist called Thrasymachus. The argument between Socrates and Thrasymachus sets the tone for the remainder of the book and gives Plato a place from which to start explaining justice, and specifically what justice is not. ?Book 1? of Republic is distinctively different than the remainder of the book, both stylistically and in intent. Plato established the logistics of his argumentative tactics and engages in a heated discussion about justice that will necessitate the explanations and proofs provided in ?Books II ? X.? The so-called meat of ?Book I? begins with a confrontation between the hotheaded Sophist, Thrasymachus, and Socrates as they enter into a disagreement about the worth of justice; a diversion from Socrates? original task to define justice itself. Thrasymachus? assertion can be encapsulated in the phrase, ?Justice is the advantage of the stronger.? He believes that justice is unnaturally imposed upon humans and is contrary to their desires, as well as entirely unprofitable. In terms of external gain, Thrasymachus points out that the perfectly unjust will necessarily profit where the just will not because they will be unfettered by a notion of morality. Perfect injustice will allow one to a cquire more money, power, status, etc. at the expense of the unjust. This follows the basic Sophist idea that no such thing as morality really existed, but only what was advantageous or disadvantageous to a person. It stands to reason, then, that if a man were to be faced with cheating his way into greater profit or honestly gaining less, the unjust path would make more logic sense. The intrinsic value of injustice, Thrasymachus thinks, is also far greater than that of justice. A person who is able to gain money and power, even through disreputable means, will be happier as a result having the spoils of his injustice to enjoy. Though Thrasymachus? confidence is deceiving, there are considerable flaws in his ad hominem argument, specifically the wording and his fluctuating and interchangeable definitions of ?justice? and ?injustice.? Socrates wastes no time cleverly evaluating the statements of Thrasymachus and then using them for his own benefit to prove that justice has significant worth and necessity. One of the most important things to note about the argument posed by Thrasymachus is his attempt to use rhetoric instead of logic. It is even noted in ?Book I? that Thrasymachus is equating justice with injustice. Likening opposites to make a point is clearly the weaker strategy as it doesn?t actually make sense, and this is something Socrates must work around, as he is objecting to the idea the justice is the advantage of the stronger. Rhetoric aside, the first objection by Socrates lies in human fallibility. Because all humans are fallible (and this can not be disputed by even Thrasymachus) an unjust person would eventually make a mistake that may undermine his own success. For instance, an unjust man might kill someone he suspected to be an enemy and that man actually could have been an ally; this would be a mistake that could ultimately reduce the unjust man?s power. Socrates second objection is

Plan Development for a Major Health Care Facility Essay

Plan Development for a Major Health Care Facility - Essay Example The main aim of business plan is to oversee the implementation of a project based on good decision making, proper planning procedures and methods that eventually will lead to full completion of a project to all parties’ satisfaction. This paper is aimed at establishing a business plan for a major health care facility to its full functionality. The actual project here is a business plan of a major health care facility. For a successful completion of the project, there are many considerations, obstacles as well as opportunities that all have to be looked at before and during the project implementation. Unlike other projects, health care facility requires special attention due to the nature of its work hence it needs more expertise in its project planning. The plan should put in consideration many factors among them; that healthcare facilities depends on continues operations with no tolerance to disruptions, in terms of its construction it will require unique waste streams since chemicals might be involved within its wastes, there is need for provision of intense energy and water use within its surroundings due to the nature of the activities within the healthcare, there should be provision for infection control which should be unique on its own and lastly but not least, indoor air circulation is of importance and hence should be considered in the business plan for healthcare project. These special specifications differentiate a healthcare plan to that of a normal business plan. Any project that is to be consisted within a healthcare facility should fully be planed for and evaluated before its implementation. Existing research has shown that in a period of about last five years, there indeed has been an increase in healthcare projects development to almost 50% as compared to the previous years. This rapid increase has mainly been attributed to the need for new and developing technological innovations in the healthcare sector, aging populations as well as fa cilities, the need for new standards of care and a considerate reimbursement and financing environment. All these have contributed to the witnessed introductions of various projects to the health sector. This intern has brought the need to come up with business plans so as to attain the healthcare objectives with less challenges. The market analysis has shown that indeed there is more need for effective service integration and healthcare management especially for new enrollees within the healthcare sector. This is attributed to the fact that majority of new enrollees are soon to be non-disabled adults and this is a critical fact to the health sector since it’s worth noting that the disabled and dually eligible populations are much more costly and hence stand to benefit more from effective healthcare system. Market analysis has shown that there has been a high rise in the resent years of various special cases in the health sector that indeed have called for business plans to h elp in projects integrations in the health sector. Such like programs include; perinatal conditions that have played a big role in maternal and child health care, Chronic conditions, smoking complications and obesity among others. These complex health matters have brought about the need for establishment of more healthcare facilities and this has called for the need for project planning since healthcare

IT INFRASTRUCTURE Essay Example | Topics and Well Written Essays - 3000 words

IT INFRASTRUCTURE - Essay Example In the Middle East, BDB is one of the leading service providers in gas, power, water and chemical industries providing maintenance, rehabilitation, construction, O&M and lifecycle services (Boudreau, 2008). It has an asset base of over  £500 million and order intake of  £58 million. It has over 1300 employees operating from Saudi Arabia, United Emirates and Kuwait. It parent company Bilfinger Power Systems GmbH AS AT 2012 had over 10,000 employees and an order intake of  £1.178 million For it to operate more effectively and serve a wide base of clients, BDB realized that it requires a network that will facilitate seamless communication between its diverse locations without compromising security of its resources. It has a number of departments including sales with 300 employees while other 900 employees are spread across Finance, Operations, Human Resources, Marketing, production and corporate office in 10 offices in United Arab Emirates. BDB network consist of a backbone, campus, data center, branch/WAN and Ethernet edge. Of late, it has reported a number of vulnerabilities and security breaches in its networks. Due to recent security breaches in the campus network BDB took a major step in 2012 and deployed a secure network provided sufficient security for its operations. Remote access will allow telecommuting employees to access to the main office resources without being necessarily being there. Security is a major concern for remote access and should be treated as such during network design process. Because of the demands for seamless network access for remote and in-house users as well as security of internal resources, BDB contracted the services of a technology contractor to analyze the business needs and recommend a company-wide solution. The contractor recommended the deployment of a IPSec-based VPN and the process of planning

Chinua Achebe's response to Conrad's Heart of Darkness novel Essay

Chinua Achebe's response to Conrad's Heart of Darkness novel - Essay Example ly doing the same, when he is criticizing the author on being single-tracked, by viewing the theme and presentation of this epic novel through a tunnel-vision. The issue of truth in terms of actual reality is a paradigm that has never really been understood to its fullest since man has learnt to think. This reality can be identified with, and the highest virtue can subsequently be attained by means of taking it in a way that it actually is. Contemplation gives insight, and ultimately self-actualization; this should in turn give way to the actual truth, and nullify any metaphor being used as a faà §ade to a reality. On the same lines, Conrad has presented his version of the life that he saw in Africa. This version had ideas and experiences that were true to his own self, and he did not have a personal vendetta against the locals of the continent. He just found a striking cultural difference between himself and his hosts, and this he represented in the script subsequently. If in the face of conflict, one tends to shy away from the true sense of being, then it can never really come out. Under normal circumstances, it is always simple to portray oneself; however, the true test of character is when there is antagonism, and yet still a person can attain truth by means of beings what he truly is. This adversity was faced by the author in his own experiences. The symbolism and the gravity of events that unfold through the process of the novel, clearly indicate that the author himself is passing through a drastically intense time of his life – disregarding someone on account of race would be the last thing on his mind, where survival itself had become an issue. Furthermore, there is no racism in explaining that a place is underdeveloped and that the people have a more crude way of living. The novel was originally published in 1902, and more than a hundred years on, even in the contemporary scientific and technological times of today, one can safely argue that ‘all’

Psychological Testing and Assessment Paper Essay - 1

Psychological Testing and Assessment Paper - Essay Example Psychological tests are important in the entire field of psychology and human behavior including counseling, family therapy and marriage. In counseling, a counselor may use psychological testing in interviewing clients to understand hidden yet crucial information that can aid in the effective treatment of the given client. Testing can also help a counselor observe behaviors of a client and assist in devising of techniques to absolve imminent challenges or problems faced. In family therapy, therapists can use psychological tests to administer questionnaires to the members of the troubled family. In addition, a therapist can use psychological tests to explore interests and attitudes of each family member usually through direct interaction, and identify dysfunctional elements resulting instability in the family (Cohen, Swerdlik & Sturnam, 2013). Marriage counselors can also make use of psychology tests in executing their functions. Counselors can use the test to determine values of the individual partners by simply observing behaviors of the partners during interaction. With psychological tests, marriage counselors are able to interview couples about the challenges they have realized in the marriage and efforts attempted to stabilize

WEEK 3 ASSIGNMENT Example | Topics and Well Written Essays - 1000 words

WEEK 3 - Assignment Example Nevertheless, unresolved conflict may lead to feelings of unhappiness, dissatisfaction; depression, hopelessness as well as a whole wide range of other emotions. In addition it can lead to such behaviors as resigning from jobs, ending of personal relationships, aggressiveness as well as violence (Coombs & Avrunin, 2013). The way one communicates can both be the cause of as well as the cure for conflict. It should be noted that understanding how to communicate effectively as well as satisfactory resolution of disputes can result into a happier and more productive life. The fundamental components of most conflicts include; involvement of 2 or more individuals, there is a perception of incompatibility in regard to ideas, goals, beliefs or actions and finally the opposing parties view their way as the only way to accomplish their objectives and goals (Baack, 2012). Boeing is a top aerospace corporation in the world as well as the largest manufacturer of military aircraft and commercial jetliners. Boeing designs in addition to manufacturing rotorcraft defense and electronic systems, satellites, missiles, launching vehicles etc. The company has been a leader and an authority in aerospace industry for the past century. Boeing’s headquarter is in Chicago, Illinois. It employs more than 27,000 employees in America as well as in 70 other countries (Greenberg & Moore, 2010). On 6th of September, Boeing was on headlines when about 27,000 of its employees in Washington, Kansas, California and Oregon went on strike. At the time, the company was holding negotiations with International Association of machinist and Aerospace Workers (IAM) in regard to benefits pay as well as job security. The main stakeholders in Boeing’s conflict were its employees alongside their families, suppliers and customers affiliated to Boeing. The strike affected several parties spanning from its employees to

Supply chain management (SCM) strategies of PepsiCo Essay

Supply chain management (SCM) strategies of PepsiCo - Essay Example The paper further evaluates the ways through which PepsiCo complies with few of the most challenging aspects of business in the modern day phenomenon, such as fluctuation customer buying behaviour, forecasting needs and complexities in its SCM approach. As observed with reference to the findings obtained from the study, the SCM strategies of the company have been quite efficient in driving its success within the global periphery. The company also deals in various products and maintains strong network of supply chain for each of its product line which further increases the complexity issues by a large extent in its SCM processes. Moreover, it has also been noticed that the company always seek to adapt new technologies and maintain good relationship with its suppliers in order to enhance its supply chain efficiency to satisfy the customers, its suppliers and also the interests of the business. Table of Contents Executive Summary 2 Table of Contents 3 Introduction 4 Critical Evaluation of PepsiCo’s overall Distribution Strategy and Discussion of the "Direct to Store" Delivery Model 5 Critically Discussing How PepsiCo Handles Relationships with Its Suppliers and Explaining How It Has Been Using These Relationships to Increase Its Efficiency In The Supply Chain 7 7 Assessing PepsiCo’s Efficiency to Deal with Fluctuations in Demand and Supply within Its Supply Chain 10 Conclusion 14 References 15 Introduction Supply chain is the backbone of the modern business organizations. Emphasizing on the conclusions derived from various studies, it shall not be pious to state that the success of companies or any business is dependent on various aspects wherein supply chain can be considered as one of the major attributes. A supply chain may be defined as the combination of one or more companies for flow of products, services and other aspects of business from a source to the customers. It has been analysed in this context that a basic supply chain would include of a company, a supplier and an instantaneous customer directly linked in the flow of goods, services as well as information of the business or companies. The importance of supply chain in context of the modern day business is quite significant as it aims to provide competitive advantages to the companies in the targeted market. Comprehensively, based on these aspects, the systematic and strategic management of a supply chain network is often termed as ‘supply chain management’ (SCM) (Chopra & et. al., 2010; Mentzer, 2001; Christopher, 1998). This paper would intend to analyse the overall distribution strategy of the PepsiCo Beverage Company. Furthermore, the paper would also evaluate how the company deals with its relationship engaging suppliers. Additionally, the paper would discuss about the ways in which PepsiCo attempts to manage different aspects of business such as demand fluctuation and demand forecasting through its supply chain. Critical Evaluation of PepsiCoâ⠂¬â„¢s overall Distribution Strategy and Discussion of the "Direct to Store" Delivery Model In the year 2010, PepsiCo Beverage Company, the second major global food & Beverage Company, received the supply chain innovation award for its innovative network of SCM. Based on the understanding of the case study, it has been analyzed that PepsiCo always seeks for streamline operation and facilitate more rapid as well as integrated product delivery procedure in order to maintain a strong supply chain, strengthen its supply chain as well as improve the overall revenue growth of the company. It is worth mentioning in this regard that the award the company had received

Henry Jekylls Full Statement of the Case Essay Example for Free

Henry Jekylls Full Statement of the Case Essay The Strange Case of Dr. Jekyll and Mr. Hyde was written in 1886 by Robert Louis Stevenson. The story derived from one of Stevensons many adult nightmares and raised questions about Society and Religion that was debated by many people. The story was about the duality of man and how Dr. Jekyll tried splitting the good and evil. A result of this was Mr. Hyde and his pure evil personality. In the novel, the last chapter Henry Jekylls Full Statement of the Case answered many questions brought up earlier in the story. Dr. Jekyll is portrayed as a respected and distinguished, well brought up man at the beginning of chapter 10. This is clear in the words, [he was] fond of the respect of the wise and good among my fellow-men, and with every guarantee of an honourable and distinguished future. These statements show us he has all the traits of a gentleman because it says good among my fellow men and fond of the respect of the wise which meant he liked other high honourable men respecting him; however he feels as though he already leads a double life. We see this in the words, I concealed my pleasures and I stood already committed to a found duplicity of life. This tells us that although he likes having he privileges of a gentleman he also enjoys doing something he cant, which would tarnish his reputation. Before he started the experiment Jekyll lead a respected and high life style of being respected by others and being well off and had a theory on good and evil. Jekyll believed that man was made up of 2 personalities, one good and evil. This is clear in the text when Jekyll explains, That man is not truly one, but truly two. He had a large interest in the duality of nature. He believed he could split everyones two personalities into two different people. Jekyll was excited by the idea of separating the two identities. This is apparent when he says I had learned to dwell with the pleasure, as a beloved daydream, on the thought of the separation of these elements he thought that by separating the two identities they would stop irritating each other and he was excited by separating the two personalities because he says hed learned to dwell with the pleasureof the separation of these two elements. Therefore, this was Jekylls ultimate desire and he worked towards this ground-breaking expe riment. Jekyll undertook the experiment to try and split his two personalities and to prove that it was possible. He believed he could brew a potion that would make his good and evil side split into two. It is clear because Jekyll explains that he managed to compound a drug by which these powers should be dethroned from their supremacy. He tells us that mixing the elements would combine their power and he thinks this will split his two personalities into two different people. After he compounded the drug Jekyll hesitated to take it because he knew it was a powerful drug and he risked death. This is proven in the statement I hesitated long before I put this theory to the test of practice. I knew well that I risked death Jekyll knew that he risked his life but was sure that he could do it and had faith in his theory of the dual personalities and duality of man. Once Jekyll finally takes the drug he describes the transformation as the most racking pangs succeeded: a grinding in the bones, deadly nausea, and a horror of the spirit that cannot be exceeded at the hour of birth or death. The way he described the feelings was excruciating pain and that he imagined that you could only feel such pain at the hour of birth or death. This would of made the reader feel repel the reader but also excite them because they would want to know what happens. A Victorian reader probably would find this very controversial and might be slightly offended by the words that are used. When Jekyll first became Hyde he knew from the moment he changed that he was more evil already, this is obvious in the words I knew myself, at the first breath of this new life, to be more wicked, tenfold more wicked. Although Jekyll knew that he was even more wicked as Hyde he seemed to have positive feelings towards him. He felt as though when he was Hyde he was free and had no cares in the world. This is reflected in the words I looked upon that ugly idol in the glass, I was conscious of no repugnance, rather of a leap of welcome. Before the experiment Jekyll felt as though he already lead a double life and had to conceal his pleasures, but as Hyde he had someone in which he could unleash all his forbidden cravings and not have a conscience after doing so. Hed found a perfect solution. Jekyll could become Hyde by taking a potion and Hyde could become Jekyll by reversing the potion. Jekyll believed that his experiment was all under control. However, as Hyde grew stronger it was proven that he learned to control Jekyll. This is shown in the quote Yes, I had gone to bed Henry Jekyll, I had awakened Edward Hyde. How was this to be explained? I asked myself; and then, with another bound of terror how was it to be remedied? Hyde was becoming stronger then Jekyll and was beginning to control him, Hyde could pick and choose when he wanted to come out, and Jekyll had no control now. This also showed Jekylls panic and increasing lack of control because hed began to ask himself how he could keep control of Hyde. Due to Hydes strength becoming more powerful Jekyll decided to stop taking the potion hoping that it would stop Hyde forever. Jekyll was scared that Hyde would take over forever. This is shown in the words the balance of my nature might be permanently overthrown, the power of voluntary change be forfeited, and the character of Edward Hyde become irrevocably mine and he had a difficult decision as he states To cast it in with Hyde was to die a thousand interests and aspirations, and to become, at a blow forever, despised and friendless. In these words it tells us if he was to stay as Hyde he would be giving up thousands of his dreams and goals in live and become friendless because no one liked Hyde. Due to the fact Jekyll was scared that Hyde would take over he had to make a decision whether he would stay as Jekyll or Hyde. His decision was thwarted by Hyde but his resolution to be rid of Hyde helps the reader empathise with Jekyll. Jekyll stopped taking the drug hoping he would stay as Jekyll forever, however because Jekyll was taking the drug for so long he had become an addict and felt as though he could feel Hyde struggling for freedom and he took the drug once again after 3 months. This is clear in the words I began to be tortured with throes and longings, as of Hyde struggling after freedom; and at last, in an hour of moral weakness, I once again compounded and swallowed the transforming draught. These words prove that Hyde was struggling to break free from Jekyll when Jekyll had stopped taking the potion and Jekyll was finding it hard to not take the drug, I know this because it says I began to be tortured. The words struggle, tortured and longings all suggest conflict between the two identities. By the end of the novel Jekylls feelings towards Hyde had turned completely opposite from what they were at the beginning. Hyde and Jekyll had a pure hatred for each other and it was as if they were both trying to make each others lives worse. This is clear from the words The powers of Hyde seemed to have grown with the sickliness of Jekyll. And certainly the hate that now divided them was equal on each side. This statement shows us how strong the hatred between both sides but also the power struggle because Hyde was becoming stronger the more he hated Jekyll. Again, it is shown in the words, The powers of Hyde seemed to have grown with the sickliness of Jekyll. Thus representing the imbalance of power between the two. Although Jekylls hatred for Hyde was strong he carried on taking it because he felt like he was addicted to it. At one point in the novel it describes Jekyll taking the drug to someone with an addiction like to alcohol. He says, I do not suppose that when a drunkard reasons with himself upon his vice, he is once out of five hundred times affected by the dangers that he runs through his brutish physical insensibility. Here Jekyll refers to himself as a drunk and says he cannot reason with himself because he feels as though the drug has already affected him. Therefore, because Jekyll is addicted to the drug, this is why he carries on taking it and he has no power or self respect anymore. When Jekyll says I fell into slavery he means that Hyde has become stronger than him and has began to control him, making him take the drug and become Hyde more then he actually wants. Also at other times the drug has begun to control him because he is like an addict he has the feeling to want to take the drug all the time like and alcoholic would want to drink alcohol. In a way we begin to feel sorry for him here but however, we know it is his fault for carrying on taking the potions just because he enjoys not having any cares and getting away with things. In the novel Hyde is a very powerful and dominant character. He has multiple characteristics throughout the story. He is described as so much smaller, slighter, and younger then Henry Jekyll. The physical description of him is very different from Henry Jekylls. However it also says that evil was written broadly and plainly on the face of the other. This tell us that Hyde may have been smaller and younger the Jekyll however he is much more evil. Hydes character is the complete opposite of Jekylls and is described as more wicked, a tenfold more wicked. This tells us that Hyde is ten times more wicked than Jekyll by using the word tenfold. This makes the reader concerned for what Hyde might do to Jekyll. As well Hyde is described as a man of stone this simile tells us that he has no emotions or feelings for others. In parts of the final chapter Hyde is referred to as unnatural. This is shown in the phrase something not only hellish but inorganic. Jekyll believes that is something that is not real, which is true because he is not a real person, just something created from a potion. As well as being described as unnatural during the final chapter he is also referred to as an animal. This is proven in the statement a creature eaten up and emptied by fever. This phrase tells us that Hyde has traits of and animal by the way he acts and what he does, he acts as a savage animal in the wild when he kills innocent people. Hydes actions are disgraceful and evil throughout the novel. Some of these actions are when he trampled a little girl in the street. Jekyll reflects by saying, An act of cruelty to a child aroused against me the anger of a passer-by. This act makes Jekyll angry at Hyde for being cruel to a child and this is clear because he describes it as an act of cruelty and he is also angry because he makes a passer by angry and it could tarnish Jekylls reputation if people found out they were connected in a way. Another one of Hydes actions was the murder of Sir Danvers Carew. This criminal act is proven in the statement Some two months before the murder of Sir Danvers. These actions show that Hyde is pure evil and has no emotion and will do anything. His actions result in him having to go into hiding because people know that he killed Sir Danvers. The way he killed Sir Danvers Carew was described as, mauling the unresisting body this would of shocked and scared the reader because it would of created a disturbing imagery. Jekylls character is different from Hyde. Firstly, Jekyll is old and elderly; this is proven when he describes himself as elderly in the novel. However, Hyde is the opposite and is young and carefree. I know this because it says younger, lighter, happier. This shows that they are both opposites and this is what is meant when the author describes them as polar twins. Another way Jekyll is different from Hyde is that Jekyll has a conscience whereas Hyde doesnt. This is clear when Jekyll says, I was conscious even when I took the draught and in comparison Hyde says gloating on my crime. These statements prove that even though Hyde has done worse things than Jekyll, Jekyll seems to have more of a conscience. Although as well as having his own conscience, Jekyll seems to feel guilty for what he does when he is Hyde too. But, Hyde gloats at his crimes, therefore proving that he is immoral and not sorry for what hes done, this would of shocked and scared the Victorian reader. Also another difference between Jekyll and Hyde is that Jekyll becomes as Hyde becomes strong. I know this because of the statements sickliness in Jekyll and the powers of Hyde seemed to have grown. This proves that as Jekyll continued to take the drug he made Hyde stronger and it began to be a struggle between them both. Jekyll controlled the growth in Hyde because he carried on taking the potion because he had become an addict; he carried on taking the drug which began to make Hyde come out more often, making him a lot stronger. I know that Jekyll became an addict to the drug because it says I fell into slavery by using the word slavery it tells us that Hyde was beginning to control Jekyll because the more he took the transforming draught the more he became a slave to Hyde. The result of not controlling the growth of Hyde was Hyde getting stronger and stronger and eventually Hyde begins to control Jekyll because he could come out whenever he wanted and this shows how Hyde gains power over Jekyll and through the novel it shows the constant power struggle. At the end of the novel Jekyll knows that his experiments have failed and has to face the consequences. I believe that Jekyll made sure he died by his choice before letting Hyde take over for good. By killing himself Jekyll made sure that he was technically killing Hyde and that he wasnt left free to do evil things once he finally took over Jekylls body and it was a matter of pride and doing what was right for others. Jekyll was very wise to do such a thing for others and at the end of the novel I believe that Jekyll didnt regret his experiments at all. Jekyll was foolish to meddle with the darker side of science and philosophy. However, he didnt deserve to die because he only wanted to try something new and succeed. If Jekyll hadnt done this experiment then some one else would have. After reading the whole novel, I believe that the final chapter is very important to the story. It answers to most questions that are raised earlier in the topic. For example, when Utterson saw Jekyll at the window and Jekyll ignored him we now know that he ignored him and went away because he must have been changing into Hyde. Another example of a question being answered was why Lanyon was so shocked when he say Jekyll and never wanted to see him again, and this was due to him changing into Hyde in front of him. By seeing things from Jekylls perspective it gives us a clearer understanding of the power struggle between Hyde and himself and how Hyde eventually takes over. I would have liked to have seen at one point in the novel or final chapter some of Hydes viewpoint, but there wasnt and perhaps Victorian readers would of liked this too because then maybe it would of given explanations for why Hyde did some of the things he did. Hyde is seen from other peoples perspectives all the time and maybe if we were to have read something from his perspective, we might have seen reasons why he did some of the things he did. However I do believe that the final chapter was key to the novel and made everything much clearer to the reader.

Force Plate Design And Use Health And Social Care Essay

Force Plate Design And Use Health And Social Care Essay Force plates are a powerful tool for examining the kinetic characteristics of an athletes movement. The plates offer a large variety of information about the external forces involved, but have very specific characteristics that define the potential quality of collected data. Through proper understanding of these qualities, and sound use of calibration, filtering, and sampling procedures, the user can ensure that the error disguising the signal of interest is minimized. Thus, the collected data is at its highest possible quality, and inference about the athlete in question is strongest. This paper deals with the aforementioned topics related to force plate design and use, including a section describing an example laboratory set-up. Keywords: force plate, filtering, sampling, data collection, kinetic Introduction Force is the entity that results in movement- it can be understood as a push, or pull, or simply, a tendency to distort a material. Measurement of force can allow a coach or sport scientist to quantitatively understand an athletes execution of a skill, or to assess an athletes physical progress. For example, assessment of the external forces applied to the ground by an athlete in a vertical jump provide a very good picture of the explosive abilities of an athlete, as well a very good indicator of the progress of those abilities if measured at multiple time points in a training program. Force plates and other force measurement devices are widely used to assess the external forces generated by athletes. Force plates in particular measure external ground reaction forces in up to three planes -vertical, anterior-posterior, and medial lateral. This data provides a picture of the interaction within an athlete-ground system, something extremely difficult to do without a force plate. It is important to distinguish between kinetic and kinematic analysis. Kinematics is related to movement, what is visually observable, e.g. positions velocities and directions, while kinetics refers to what causes the movement to occur (i.e. torques and forces), and is not directly observable. Force plates allow one to see the kinetic characteristics of a skill, and thus the forces that cause the precise execution of that skill. Force Plate Design and Use Force plates measure external forces based on the principles of Newtons third law- that an object exerting a force on another object has a simultaneous force exerted upon it that is equal in magnitude and opposite in direction to the original force exerted. Thus, the force plate measures ground reaction force (GRF). GRF is the force the ground exerts as a reaction (equal, opposite, and simultaneous) to the forces applied to the ground or other object by the athletes body (see Figure 1). This principle allows the researcher to determine the forces exerted by an athlete while in contact with the force plate. In a vertical jump for example, the athletes body mass and propulsion forces from the jump exert a push on the plate, causing a tendency of the plate to distort. This tendency is measured as GRF. The kinetic information obtained from force plate data then provides an understanding of the kinematic characteristics through a derivation of Newtons second law that the force on a body is directly proportional to the mass of the body and the acceleration of the body, represented by the equation force = mass X acceleration. Given that the forces can be measured by a force plate, and the mass of the athlete is known, a very good understanding of the kinematic characteristics of the skill can be obtained through calculation of the acceleration of the athlete using the aforementioned equation. Five important pieces of information can be obtained from a modern full featured force plate: force in the X, Y, and Z directions, the center of pressure, and moment (torque) around each of the axes. Each of these variables shows a picture of the forces exerted by an object (i.e. a limb) on the force plate. This data allows the investigator to determine a multitude of measures. For example, force plates have been used to study the take-off forces in pole vault technique (3) and the forces involved in the second pull in weightlifters (7); as it stands, the uses for force plates are numerous. Before analysis and use of the collected data, processing of the analog signal must occur. Figure 2 shows the complete flow of the force plate data, from the initial analog signal output (continuous voltage) from the force plate, to the final digital input signal leading into the final analysis. Force is applied to the force plate, which changes the excitation charge sent through the force plate in proportion to the force applied. That new charge is sent to an amplifier. Analog signal processing (some kind of filtering or smoothing of the signal) can occur. After the signal has been amplified, the current goes to a data acquisition device, where it enters an analog-digital converter which converts the continuous analog signal to a discrete digital signal. The newly-converted digital data is recorded as evenly spaced samples, and more processing of the digital signal can occur. It is at this point that the recorded digital signal can be analyzed. Load Cells Forces must be measured through indirect means, through a force transducer. A force transducer functions toconvert physical states into electrical signals (21). The load cells in a force plate transduce the force applied to the plate into a measureable electrical voltage and current. There are a variety of load cell types. Two commonly used load cells in force plates are piezoelectric transducers and strain-gauge load cells. Both types of load cells receive an excitation voltage input, and output an different electrical current which is proportional to the load experienced by the cell (based on Ohms Law: current = voltage / resistance) (1). The operation of each differs in a few distinct ways. Piezoelectric cells operate based on the fact that when a piezoelectric material has a force applied to it, a charge appears on the face of the material; This charge is proportional to the force applied. Recording of the resultant voltage allows calculation of the applied force. The strain gauge load cells operate on the fact that changes in electrical current occur when a metal or semiconductor is deformed (1, 19). A thin sheet of metal or semiconductor material is bonded to a metal object, which provides a solid structural device on which to apply the force. Deformations in the device and the bonded sheet result in changes of the electrical resistance of the bonded sheet, thus modifying the current that moves through the bonded sheet. Monitoring of these changes allow for calculation of the force applied to the device. A common form of the strain gauge is the shear beam load cell (1, 19). One end of the beam is anchored to a stable platform, while the other is extended so that it can receive a load. A foil sheet or semiconductor is bonded to the beam, and an electrical current is run through the sheet. Force applied at the end of the beam (perpendicular to the plane of the sheet) causes deformation of the beam, resulting in electrical resistance changes across the sheet bonded to the beam. This results in a different electrical current and allows measurement of the applied force. Shear beam load cells have the advantage of a high force capacity and accurate measurement, which can make them a good candidate for use in force plates. A typical tri-planar force plate is constructed with four three-component load cells (14). Each three-component cell measures force in the X, Y and Z direction, and the placement of the load cells allow for calculation of center of pressure, center of force and torque about the axes. The four load cells are arranged in each of the four quadrants of the force plate, evenly spaced from each other and from the edges. Moment about the axes, center of pressure and center of force can be calculated based from measurements from data from individual load cells and their respective locations on the forceplate. Typically, the forces that are transduced from force plates are summed from measurements from individual force transducers on the plate. For example, in a force plate with four load cells, one in each corner, vertical ground reaction force is calculated from the sum of the forces measured on each cell. Likewise, in a force plate that is capable of anterior-posterior measurement or medial-lateral forces, the forces of interest are the summed composed of the total of the load cells of the plate. Sampling Monitoring the changes in force applied to the force plate requires sampling at regular intervals. Sampling frequencies of 500 to 2000 hertz (Hz) have been noted in the more recent sport science literature, however a sampling frequency of 1000 Hz is perhaps most common (14). While substantial research has examined sampling frequency in a wide variety of applications (engineering, for example), substantially less has been done to examine sampling frequency in sport science, although several authors have evaluated the variability of vertical jump performance data with different sampling frequencies. Vanrenterghem, et al. (24) found that sampling frequencies of above 100 Hz were adequate and Hori, et al. (10) found that sampling at about 200 Hz was accurate enough for accurate measurement. Contrary to the previous authors, Street, et al. (23) found that sampling rates of less than 1080 Hz could lead to an underestimation of jump height (calculated via the impulse method) by up to 4.4%. Other authors have recommended a sampling frequency of 500 Hz or 1000 Hz in force plate research to ensure accuracy, especially when impact is involved (2). Sampling frequencies must be high enough to ensure accuracy of measurement and reduction of signal aliasing (where the recorded digital signal fails to accurately show the original signal due to inadequate sampling). The Nyquist Theorum suggests that the absolute minimum sampling frequency is two times the frequency of interest. Bartlett (2) recommends a sampling frequency of at least 500 Hz, however 1000 Hz is a common choice for force plate capture of human motion (14). High sampling frequency is especially important when creating force-time curves in the early time segments of the curve. For example, some performance monitoring testing evaluates forces applied in the first 50ms of application of force in the isometric mid-thigh pull (12). At a sampling frequency of only 200 ms, if one were to construct a force-time curve, only 11 data points could be used for constructing this 50ms long curve. While a polynomial function could be applied to the 11 data points, a greater degree of accuracy for the curve will be obtained with a frequency of 500 Hz or 1000 Hz, because there would be 26 and 51 data points, respectively, from which to construct a curve. Signal Amplification and Conditioning Data collected from the force plate is not useable until amplification and signal processing occurs. Typically, analog signals (the raw voltage values) from the force plate are amplified and sent to an analog to digital (AD) converter (14). The AD converter then converts the analog voltage signal into a scaled digital signal, a signal that is able to be processed by computer software. Custom software developed in programs like LabVIEWTM (National Instruments, Austin, TX, USA) or Matlab (Mathworks Incorporated, Natick, MA, USA) can perform signal processing to clean up some of the noise from the data for use. Other methods exist for smoothing data that can be done in spreadsheet software such as Microsoft ExcelTM (Microsoft Corporation, Redmond, WA, USA). Many force plates come with proprietary software with filtering and smoothing methods included. Through the collection process, amplification and A/D conversion, there are a number of electrical noise sources that may contaminate the data (5). A number of methods exist for filtering the noise in the signal, in order to best isolate and identify the signal of interest. This filtering can be done on either the analog or digital signal, or both. A low-pass filter eliminates frequencies above a certain level defined in the method, while a high-pass filter eliminates frequencies below a designated level. As noise often occurs at higher frequencies, a low pass filter is able to eliminate much of the noise in the signal. Sometimes it is necessary to restrict the data collected to within a range of frequencies, during which time a band-pass filter can be used. Other times it is necessary to eliminate a certain range of frequencies from a signal; a notch filter will be able to accomplish that task. There are a multitude of signal processors and conditioners that are used in digital signal processing. Three common methods of reducing signal noise are Butterworth filters, splines and frequency domain techniques, such as Fourier Analysis (5). Yet another method is a moving average, which is relatively simple to calculate in Excel. Each of these methods operates differently, and provided that the optimal filter is applied to a signal, the end result is the same: the signal is less choppy and smoother, thus data is cleaner and easier to analyze (for more detailed information, the reader is directed toward Bartlett (2), Challis (5)) and Street, et al. (23). The general recommendation for filter choice is the one that most effectively and accurately isolates the signal of interest. Calibration Force plate calibration is necessary to establish a regression equation to calculate ground reaction forces from output voltage, as well as to ensure accuracy of data obtained from testing. Because force plates only provide an output voltage, a calibration equation must be used to calculate what the ground reaction forces actually are. Unfortunately, often little is done by researchers to address the proper calibration of force plates (9). While calibration of some of the testable variables of the force plate can be difficult, calibration is absolutely necessary given the immense error that can be introduced even with small errors in calibration (9). The general idea behind calibration is that a range of known forces is applied to the force plate to see the resultant voltage given by the load cells, allowing the creation of a regression equation (1). For the Z-direction, a common method of calibration is to place a range of dead weights of known mass on top of the force plate, which allows the researcher to calibrate based on the resulting output voltage of the known mass. Calibration of the horizontal forces, torque and center of pressure can be a more difficult endeavor. However, researchers have proposed methods of calibration that are possible in the laboratory environment, such as a pulley system for X- and Y-direction calibration as proposed by Hall, et al. (9). In the pulley system, a regression equation is built from the output voltages with progressively higher (horizontally) applied loads. A pendulum system for dynamic calibration designed by Fairburn, et al. (6) is also a possibility for more advanced calibration. In-laboratory testing would allow a laboratory to avoid the potentially expensive calibration that is done by the force plate companies and private metricians. Technical Information of Note Force plate technical reports typically contain a data table with information about some or all of the following: linearity, hysteresis, crosstalk, and/or natural frequency. Each of these items provides valuable information about the characteristics of the force plate, as each affects the data obtained from it. Refer to Table 1 for recommended ranges. Linearity Linearity is the maximum deviation of collected force plate data from a straight line (2). Perfect linearity is ideal, but is not necessarily a requirement for accurate data collection and analysis, as it can be calibrated for by applying a higher order polynomial to the data points(2). Linearity can be expressed as: ( Where y=maximum deviation from linearity, and Y=full scale deflection (8). Full scale deflection refers to the voltage output with the highest load within the limit of the force plate. Dividing deviation from linearity by the highest voltage achieved gives a relative measure of linearity, and allows comparison to a standard. Hysteresis Hysteresis is the difference in output values seen during the loading and unloading of a material (2). This is a quality that should also be minimized, as many force plate measurements involve both a loading and unloading component (see Figure 3). For example, large hysteresis in a load cell might over-estimate the forces in the eccentric portion of a squat, while correctly estimating the forces during the concentric portion. Hysteresis is sometimes seen as a result of a mechanical lag in deformity return to normal shape occurring during loading of the force transducers. Hysteresis can be calculated with the equation: ) Where XL = output voltage for a given load during loading, XU = output voltage for the same given load during unloading, and Z =full scale deflection (2). Cross-Talk Many force plates measure forces in multiple planes; the components required to measure the different directions generally have at least a minor amount of cross-talk. Cross-talk refers to the interference of force in one component direction with the measurement of force by a component in another direction (2). It is important that this quality is minimized, so that forces from one plane are not measured on another, thus falsely attributing forces to an incorrect source. Bartlett (2) stated that less than 3% of full-scale deflection is preferable. Natural Frequency Maximum Frequency Ratio When struck, every object has a frequency at which it will tend to vibrate, (5). Force plates, as they are constructed of multiple materials, sometimes have multiple natural frequencies. Force plate manufacturers often report the natural frequency of the force plate when set up according to manufacturer specifications. This natural frequency should be significantly higher than that of the measurement, as it greatly increases the ease of isolating the measurement signal from the plate vibration. Force plates generally have high natural frequencies to aid in the ease of isolation through filtering. For example, the Kistler Type 9281E Triplanar force plate has a natural frequency of 1000 Hz (Kistler Group, Winterthur, Switzerland). The high natural frequency of this force plate is high enough to measure the impact activities of sports, which can surpass 100 Hz (2). The ratio of frequency of the measured skill to natural frequency (Maximum Frequency Ratio) should be less or equal to 0.2, so that the information of interest in the signal can be effectively isolated from the natural frequency of the plate. Minimizing Error The possibility of inaccurate measurements must be minimized if accurate conclusions are to be drawn. Certain steps can be taken to reduce the possibility of error, although even the most optimal setup will have at least a small amount of error. First and foremost, if a user does not know how to properly use the force plate and the software associated with it, the largest source of error may be the user himself. In this article, it is emphasized that with a proper education and the right information, the reader of this paper should be able to understand the basics of using a force platform, thus severely reducing potential for user error. Adherence to the recommendations by Bartlett (2) will also serve to ensure accuracy of the data collected by the plate. Any deviance of the force plate characteristics outside of the recommendations increases the risk of inaccuracy. For example, Lees and Lake (14) and Hall, et al. (9) showed how cross-talk of even 1% could introduce a large amount of error in certain gait measurements. Calibration should occur over a range of loads, from unloaded to above the highest expected load, within the manufacturer-specified loads of the force plate (if the expected loads are outside of the range, then a new plate with greater load range is necessary). For example, in an isometric pull, where measurements of vertical ground reaction force can exceed 7000 N or more (4), the force plate should be calibrated in the Z-axis with loads ranging from 0kg to more than 700kg. For horizontal calibration, a pulley system, like the one designed by Hall, et al. (9) would suffice. Dynamic calibration can be a bit more tricky, requiring expensive equipment or complex methodology. This can be done by major force plate companies or by private metricians. It is also extremely important to install and adjust force plates based on manufacturer recommendations. Manufacturer-reported technical data about the force plate (e.g. hysteresis, linearity) are measured and determined under set conditions. Recommendations for where the force plate is installed, the type of flooring installed on and which floor level it is installed on must all be followed. A level surface for installation is required. Should the conditions during use deviate from those specified by the manufacturer, there is the possibility that those reported qualities (linearity, hysteresis) are no longer accurate. Even with an ideal setup, there remain other sources for error. Other such sources of error are thermal noise, chemical noise, and electrical interference. Thermal noise is associated with the temperature of the device in use. Part of the reason for allowing a device to warm up is so that thermal noise is allowed to stabilize, as rising component temperatures result in changing electrical noise. Chemical noise is random noise that exists everywhere, and comes from variations in temperature, humidity, pressure and other sources. Electrical noise results from devices around the testing area that use electricity, such as lighting and equipment. Electrical noise is at 60 Hz and progressively weaker at its harmonics- 120 Hz, 180 Hz, etc. For example, if a force platform is placed in a room that has fluorescent lights, air conditioning/heat, and the building is located near power lines, electrical noise may be a substantial source of interference. In all devices, the measured value is the result of the true score plus error. While one can attempt to eliminate as much error as possible, there will always be a degree of error in the collected data. It is up to the tester to eliminate and reduce as many sources of error as possible, and a theoretical judgment as to how much error in the collection is acceptable. Our Laboratory Equipment and Processing While our laboratory uses tri-directional force plates, the majority of force plates we use are unidirectional, and measure only in the vertical direction (See Figure 4 for a photo). Although it is a drawback to only allow collection in the vertical direction, the plates offer a substantial reduction in cost over other plates offered by KistlerTM or AMTITM, for example. Furthermore, a number of studies have demonstrated that vertical forces and vertically- oriented skills have strong relationships to explosiveness and speed in sporting movements, thus measurement of vertical forces is of substantial importance (12, 20, 22, 25). In addition, we use force plates (0.914 x 0.46 m; 3 x 1.5; Rice Lake Weighing Systems, Rice Lake, WI) situated side-by-side to allow for collection of unilateral force data. For bilateral data collection, the forces from each force plate are summed. Each plate sits on a level concrete pad that is on the ground floor of the laboratory, to reduce contamination o f data from extraneous sources. Each force plate in the Sport Science laboratory is attached to Transducer Techniques TM0-2 amplifier and conditioner module (Transducer Techniques, Temecula, CA, USA). The amplifier provides both the excitation signal (the initial current going to the strain gage load cell) and amplification of the analog signal. In addition, the module provides an analog low-pass filter at 16 Hz. In between the amplifier/conditioner and the A/D converter is a shielded connector block. The BNC-2110 (National Instruments, Austin, TX, USA) accepts the analog signal and conveys the signal to the A/D converter. The block then connects to a DAQCard-6063E (National Instruments, Austin TX, USA). The DAQCard-6063E converts the analog signal to a digital signal. The digitized signal is then analyzed with custom software developed in LabVIEWTM (National Instruments, Austin TX, USA). The custom software weve developed in LabVIEWTM samples the analog signal at 1000hz. The custom software has been set up to save the digital signal file and filter the digitized signal using a 4th order low-pass Butterworth filter at 100 Hz. From there, the signal can be analyzed for whatever variables are of interest. Refer to Kraska, et al. (12) for examples of measures of interest for static and countermovement jumps, and Leary, et al. (13) for examples of measures of interest in the isometric mid-thigh pull. The Data Collection Process Calibration of our force plates is performed immediately before the data collection process, which ensures that the calibration equation used in data analysis is established under similar environmental conditions as the data collection as well as avoids a potential shift of voltage output over time. Prior to calibration, force plates, amplifiers, A/D converters and computers are all turned on so that all of the collection equipment can warm up (thus stabilizing thermal and instrumentation noise). After this warm up period, the force plates are calibrated using loads from 0 kg to 350kg or 500kg, depending on the specific use of the plate (either jumps or isometric pulls). The plates are progressively loaded in 25kg increments, with the output voltage recorded each time. A linear regression equation is then applied to the calibration load data set in Microsoft Excel. This regression equation is saved, and used in the custom LabVIEWTM program during analysis. Conclusion A full understanding of a testing device and its characteristics are an integral part of accuracy, validity and reliability of testing. The force plate is a rather complex device. The complexities of the device and its peripherals allow the user to collect a large variety of high-quality data for analysis that are difficult to obtain via other means. While it is somewhat difficult to master use of the device, the plethora of information that can be obtained from a force plate makes the endeavor more than worthwhile.

Comparing the Outsiders and West Side Story :: Comparison Compare Contrast Essays

The Outsiders and West Side Story    I read the book The Outsiders and watched the movie the West Side Story, they had many similarities but they also had their differences. I enjoyed both the book and the movie they were very well written. I will tell compare and contrast the book and the movie.    In the book The Outsiders the people joined the gang for protection from the Socs who liked to jump them like in the West Side Story the people join for there protection against the other gang from kicking them out but they also join to protect their place to live. They both are in Gangs for protection but unlike The Outsiders where the gangs are divided by social class, the gangs in the West Side Story are divided by race.    In the book The Outsiders the people didn't fight each other that much they stayed together for protection while the other guys attacked them while on the movie the West Side Story both the gangs attack each other. Like in the book the parents of the kids that are in the gang are either dead, drunks, or they don't care about the kid.    In the book The Outsiders they got to together and negotiated terms for rumbles, they did the same thing in the movie West Side Story. Like pony boy in The Outsiders, Tony in West Side Story realizes that fighting isn't worth it and that it got you no were. They both reacted differently though when they found it out, Tony goes and tries to stop the rumble while Ponyboy goes and fights in the rumble and still plays along while he's trying to tell others about it. In the book Randy and Cherry don't like the rumble so they decide not to go but Tony goes a step further and tries to stop the rumble.    The jets in the movie are like the Socs in the book, that they both have power. The Socs power is their money, the jets power is the cop who is racist and being the native inhabitants. In the book you see the greasers getting pumped for the rumble just as you see the jets and the sharks getting pumped in the movie.

Case 8-2: Whither The Withering Standard Setters? Essay -- Internation

Chapter 8 Case 8-2 â€Å"Whither the Withering Standard Setters?† 1. There are a number of differences between the International Accounting Standards Board (IASB) and the Financial Accounting Standards Board (FASB). The IASB consists of 16 members with 3 part time members. The FASB consists of 5 members with no part time members. The members of the IASB board consist of 4 from Asia, 4 from Europe, 4 from North America, 1from Africa, 1 from South America, with 2 from any region in the world. This board is diversified with its members being knowledgeable in the varying fields of accounting such as the academic world, as well as those who utilize, prepare, and audit financial records. The FASB on the other hand requires that its board members be involved as a watchdog for the public. The FASB is a geographically diverse board with members who are knowledgeable in the fields of business, as well as accounting and it’s required reporting. Therefore the FASB board is made up of members from universities, corporations, accounting firms, as well as in vestors. There are a number of comparisons between the IASB and the FASB. The IASB is an organization whose design was based upon that of the FASB. Therefore, the process used by both is similar in establishing accounting standards. Those appointed to either board only sit for one term of five years. The meetings of the organizations are made public knowledge and are publically held. Committees and people internal to these organizations decide where to focus the efforts of the respective organizations. Both boards conduct research of subjects presenting the positives and negatives of said, but in the IASB this is accomplished in working groups, whereas in the FASB they utilize employed p... ...ing the annual budgets of each organization both have huge budgets as seen here from 2012†¦ http://www.ifrs.org/The-organisation/Governance-and-accountability/Annual-reports/Documents/2012-IFRS-Foundation-Annual-Report.pdf and here†¦ http://www.accountingfoundation.org/cs/ContentServer?c=Document_C&pagename=Foundation%2FDocument_C%2FFAFDocumentPage&cid=1176162645907 Therefore, though I do not know if the IASB will maintain without the FASB. However, I do believe that the IASB and FASB will not converge. Works Cited Choi, Frederick D. S., and Gary K. Meek. International Accounting. 7th ed. Boston: prentice Hall, 2011. Financial Accounting Standards Board. FASB. 2012. Web. 29 Mar. 2014. International Financial Reporting Standards. IFRS. 2012. Web. 29 Mar. 2014.

Cassius Clay - Muhammad Ali :: essays research papers

Cassius Clay better known as Muhammad Ali is by far the greatest boxer of all time. "King of the World" by David Reminick is a very detailed biography of Muhammad and good documentation how boxing used to be. The book takes you on a journey behind the scenes of Alli’s rise to the top and boxing run in with La Costra Nostra. On an October afternoon in 1954 when Cassius was 12 he left his 60 dollar red Schwinn outside the Columbia Auditorium to visit a bazaar. When he and his friends left he realizes that his new bike was stolen. Cassius was in a tearing rage and someone said that there was a police officer in the basement of a boxing gym. He went in demanding a statewide bike hunt and threatening to beat the hell out of whoever had stolen it. The officer Joe Martin asked Cassius if he could fight, and Cassius said no, so Martin invited him to come to the gym and learn how to box, so he could get pay back on the bicycle thief. This is the story of how Cassius first got interested and determined to become a great boxer. He also showed determinations when he brought home and Olympic gold medal. He trained very hard for our country and did a really good job. Even back then he ran his trashed talked his opponents, like in his first match he fought he one by a spit decision, after he found out he had one he shouted he would soon be "the greatest of all time". Know one knew at the time that his boasts would soon be the truth. Cassius mouth has gotten him a lot of key matches in his career. He gained his first title shot form Sonny Liston this way. One of his famous quotes was "I’m so mean I make medicine sick." He ran his mouth so often that people thought he ran his mouth just to psyche him self-out for the matches. That is said to be how he one all of his matches. Before the Liston fight he charted a bus around with signs that read "We all love Cassius Clay", "Without Cassius the game is dead! "March on Liston’s camp." "BEAR HUNTIN’." Cassius first heavy weight title shot was against Sonny Liston a very big man who would give Mike Tyson a good run for his money. Cassius Clay - Muhammad Ali :: essays research papers Cassius Clay better known as Muhammad Ali is by far the greatest boxer of all time. "King of the World" by David Reminick is a very detailed biography of Muhammad and good documentation how boxing used to be. The book takes you on a journey behind the scenes of Alli’s rise to the top and boxing run in with La Costra Nostra. On an October afternoon in 1954 when Cassius was 12 he left his 60 dollar red Schwinn outside the Columbia Auditorium to visit a bazaar. When he and his friends left he realizes that his new bike was stolen. Cassius was in a tearing rage and someone said that there was a police officer in the basement of a boxing gym. He went in demanding a statewide bike hunt and threatening to beat the hell out of whoever had stolen it. The officer Joe Martin asked Cassius if he could fight, and Cassius said no, so Martin invited him to come to the gym and learn how to box, so he could get pay back on the bicycle thief. This is the story of how Cassius first got interested and determined to become a great boxer. He also showed determinations when he brought home and Olympic gold medal. He trained very hard for our country and did a really good job. Even back then he ran his trashed talked his opponents, like in his first match he fought he one by a spit decision, after he found out he had one he shouted he would soon be "the greatest of all time". Know one knew at the time that his boasts would soon be the truth. Cassius mouth has gotten him a lot of key matches in his career. He gained his first title shot form Sonny Liston this way. One of his famous quotes was "I’m so mean I make medicine sick." He ran his mouth so often that people thought he ran his mouth just to psyche him self-out for the matches. That is said to be how he one all of his matches. Before the Liston fight he charted a bus around with signs that read "We all love Cassius Clay", "Without Cassius the game is dead! "March on Liston’s camp." "BEAR HUNTIN’." Cassius first heavy weight title shot was against Sonny Liston a very big man who would give Mike Tyson a good run for his money.

Career Investigation Essay

My ideal career is in accounting. I have determined that this field is best suited for me through career assessment tests, learning styles assessments and by actually working in this field for several years. I have been interested in accounting since taking my first accounting class in high school. It was then that I found that not only was I good at bookkeeping but also enjoyed it. From my Learning Style Graph (Toft, 2006) I discovered that I equally reflect two learning styles: â€Å"Why? mode† and â€Å"What if? mode.† My knack for understanding people and ability to recognize problems are strengths I posses in the â€Å"Why? mode.† On the other side of the graph my drive to get things done and my leadership capabilities are both examples of the â€Å"What if mode.† This coincides with the results of my VAK assessment (Chislett & Chapman, 2006) that shows I prefer to learn by actually doing rather than by seeing. Both learning styles are advantageous in the accounting field because problem solving is fundamental to balancing spreadsheets. I ascertained from the Jung Type Personality Test (Human Metrics, , 2005) that my personality type was ENFP. This test confirms that I am apt at multitasking and have abundant people skills. This again is very useful in all aspects of an accounting career. While my past experience as a waitress and other food service positions may not be directly related to accounting, it taught me many transferable skills. Some of these are multitasking, listening and prioritizing. I also developed other transferable skills necessary in the accounting field while working as a night auditor. Not only did I learn actual hands-on accounting, but also cultivated my problem-solving skills. It was my responsibility to find any accounting mistakes and correct them each night. I enjoyed this part of my job so much, on slow nights I would hope that someone on a previous shift made a mistake just so I could find and correct it. Eventually, my manager began coming to me to troubleshoot errors for her. I feel a job as a Certified Public Accountant would be a perfect career choice for me because it would utilize many of my transferable skills. I could also draw on experience already gained as a bookkeeper, retail office manager, and presently as an accounting assistant. My work ethic of staying until the job is done along with my enjoyment in troubleshooting would be a tremendous asset as a CPA as well. Career Profile The jobs available to me at my current level of education and experience are limited to the data entry and bookkeeping aspects of accounting. My experience to date has taken me about as far as I can get in this field of accounting. Now, I must earn a degree to advance any further. However, once I earn my bachelor’s degree in accounting and obtain my required Certified Public Accountant license, many more job opportunities will be available to me. Some of these jobs would include Internal Auditor, Controller, and Management Accountant or, with enough experience, even a Vice President of Finance. A lot is depending on the size of the company I work for and the area of accounting I choose. At this point my goal is to work for a larger public accounting firm to acquire experience in many aspects of public accounting. I am particularly interested in forensic accounting and internal auditing. While working for a public accounting firm as a CPA I could earn from $34,000 to $95,000 per year according to the U.S. Department of Labor, Bureau of Labor Statistics. (2008). But, considering my education level and my experience I would probably earn more in the mid range of $43,500 upwards to $72,000. My duties would be dependent on the actual position I hold but could include tax preparation, consulting, auditing, verification of client company’s records and even preparing financial statements for clients. In an entry level position at a public accounting firm the skill set I have already acquired will be very useful. My experience in bookkeeping as an accounting assistant at present will help prepare me for the data entry assignments usually associated with entry level positions. As my position progresses within the firm, I will be relying more on the knowledge I learn while earning my degree. One of the advantages to being a CPA within a large firm is that you have the opportunity to work in many areas of accounting for many varied company clients. This will give me a multifaceted experience level not easily obtained while working independently or for a smaller firm. I hope to have the opportunity to do some forensic accounting work where I would prove suspected embezzlement within a client’s company (S. Westfield, personal interview, August 1, 2008). Some of the most prevalent disadvantages to an occupation in this field are the hours necessary. As a CPA with a large accounting firm I would expect a typical work week of 40 to 50 hours. But, during the tax season, January through April, it could be as many as 70 hours per week (S. Westfield, personal interview, August 1, 2008). Since I have already been employed within the accounting industry for some time now, my family and I are used to the long hours and fluctuation during busy times. I am considering seeking employment opportunities at several local companies. One such company is based in Ionia, Michigan with a satellite office in Ada, Michigan. Both of these offices are within ten miles of my home. This is a smaller firm but I have worked for one of their clients in the past and have had the opportunity to get to know and work with several members of their staff. Another potential employer is Plante Moran. This is a much larger firm with offices in Western Michigan as well. â€Å"Plante Moran was named to Fortune Magazine’s list of ‘100 Best companies to work for’ for the tenth consecutive year† (Plante Moran, 2008). Finally, I am considering advancement within the company I am currently working for, The Hanover Group. They have offices all over the country with major focus in Howell, Michigan as well as my current location in Grand Rapids, Michigan. Education Plan Courses Required I plan to take only two courses per semester for the following year because of personal circumstances. I think this is the best course of action to balance my education with other aspects of my life at this time. If the opportunity arises where it is not absolutely necessary for me to work full time, I would like to take on more of a course load. Until that happens, I am content to take my time so as to ensure a happy balance with my family, career and studies. The courses I think will be more difficult and less inspiring for me are the mathematics and composition classes. It may seem funny that a person so interested in accounting would shy away from math classes, but I have never had the opportunity to study algebra. I know that if I have trouble with my math courses there is free tutoring available through the Library Information Commons on campus. I am also anxious about the composition courses for much of the same reasons. I have never had to do a term paper. I have always had trouble getting the first draft down on paper, but do well at proof reading and editing. I think I have started to overcome this hang-up by composing on the computer. I can type and correct much faster than I can write. I am now able to get my thoughts down on paper before they flutter away. Plus, editing is now a breeze. Davenport DUES All of the Davenport University DUES skills are important to all careers. In the accounting fields, in particular, honesty and integrity are essential. If you are advising a client on financial matters, you must be above reproach. You must also be able to think globally because seldom are financial matters just a local concern. Teamwork is also another important skill for an accountant, even if self-employed. Your client and you make up a team and if you can not work together with your client, you will not be able to keep that client. In this growing technological world, the accounting industry is keeping pace. Today most accounting is done through computers and being knowledgeable of the current accounting software is imperative. Educational Goals beyond College After obtaining my Associates degree in Accounting, I plan to work on my bachelor’s degree and then become a licensed CPA. I have found that to become a licensed CPA in Michigan I will need to successfully complete a four part Accountants examination administered by the National Association of State Board of Accountancy (CPA exam dates, 2008) as well as meet certain licensing requirements. The requirements to apply for the CPA examination are just part of what is required to obtain a CPA license. I will also need work experience of at least one year in a â€Å"responsible audit position† for a â€Å"CPA firm or a governmental agency under direction of a licensed CPA,† (Michigan Department of Economic Growth, 2008, para 3). Conclusion I have learned many things during this project, most of which came from the research I did on the various career choices available in accounting. After speaking with a professional in this field, (S Westfield, personal communication, July, 2008), I have now decided that I aspire to be a Certified Public Accountant. While researching the requirements to be licensed as a CPA in Michigan, I found that they are more involved and time consuming than I had first imagined. This career goal will require more time than originally anticipated but, has the potential to be even more financially rewarding that I first thought. I look forward to seeing this career dream become a reality. I also learned from the required career and learning assessments that I have, in fact, chosen the correct career path for me. My identified transferable skills, some of which are problem solving and organizing, will be very useful in my chosen career goal of becoming a CPA. This project has also helped me see some of the areas I need to improve such as in note taking and developing enhanced memory skills. Mission Statement My mission is to fully utilize my many transferable skills, previous work experiences as well as my current and future education to become a self-employed Certified Public Accountant. Through achieving my short-term goal of earning my bachelor’s degree in accounting, I will have accomplished the first half of the requirements necessary. My mid-range goal is to become licensed as a CPA. Finally, with the experience attained while becoming licensed, I will establish my own small CPA firm. I know that by applying myself and staying focused I will be able to reach this goal before I retire.

Reliance Fresh Project Reports

â€Å"CONSUMER PERCEPTION AND THEIR BUYING BEHAVIOUR TOWARDS â€Å"RELIANCE FRESH† SUPERMARKETS NEW DELHI, INDIA. † Chapter 1: Introduction Reliance Retail: Retailing is the interface between the producer and the individual consumer buying for personal consumption. This excludes direct interface between the manufacturer and institutional buyers such as the government and other bulk customers. A retailer is one who stocks the producer’s goods and is involved in the act of selling it to the individual consumer, at a margin of profit.As such, retailing is the last link that connects the individual consumer with the manufacturing and distribution chain. The retail industry in India is of late often being hailed as one of the sunrise sectors in the economy. The Indian retail industry is now beginning to evolve in the line with the transformation that has swept other large economies. It witness tremendous growth with the changing demographics and an improvement in the quality of life of urban people.The growing affluence of India’s consuming class, the emergence of the new breed of entrepreneurs and a flood of important products in the food and grocery store, has driven the current retail boom in the domestic market. (Jhamb & Khiran, 2012) AT Kearney, the well-known international management consultancy, recently identified India as the ‘first most attractive retail destination’ globally from among thirty emergent markets. It has made India the cause of a good deal of excitement and the cynosure of many foreign and domestic eyes.The entry of foreign and Indian retail giants like Wal-Mart, Metro, Reliance, Birla, Tata etc. made Indian market more competitive which is at cut throat level. So how retailers can reach to their end customers, to win the mind share and increase the basket size of each shopping trip. (Jhamb & Khiran, 2012) It is expected that by 2016 modern retail industry in India will be worth US$ 175- 200 billion. I ndia retail industry is one of the fastest growing industries with revenue expected in 2007 to amount US$ 320 billion and is increasing at a rate of 5% yearly.A further increase of 7-8% is expected in the industry of retail in India by growth in consumerism in urban areas, rising incomes, and a steep rise in rural consumption. It has further been predicted that the retailing industry in India will amount to US$ 21. 5 billion by 2010 from the current size of US$ 7. 5 billion. The growth of scope in the Indian retail market is mainly due to the change in the consumer’s behaviour. For the new generation have preference towards luxury commodities which have been due to the strong increase in income, changing lifestyle, and demographic patterns which are favourable. Huangyuarong (2011).As the twentieth century has come to and we have moved in to third millennium , we can see many development and changes taking place around us with all the industries and firms within each industry trying to keep pace with all the industries and firm within each industries trying to keep pace with the changes and diverse need of people . Marketer have regarded â€Å"customer† as the king and evolved all activities to satisfy him or her, this concept gaining more momentum and importance today. More than a century ago, the father of our nation, Mahatma Gandhi, had made visionary and deep meaningful statement at Johannesburg, South Africa in 1980.A customer is the most important visitor of our premises. He is not dependent on us . We are dependent on him He is not interruption on our work. He is the purpose of it and not an outsider on our premises. He is a part of it. We are not doing him favour by serving him. (AnithaJulius, 2013) Today the entire firm engaged in a process of creating a life time value and relationship with customers. This report start with discussion on the diversity of consumer behaviour and the need for studying consumer buying behaviour and consumer as a related field of marketing .This can be largely be attributed to the prevailing market situation . Today the company image is built and made known by its customers. Thus success of the firm determined how effective it has been in meeting the diverse consumer need and wants by treating each customer as unique and offering products and services to suit has or her need. (Gupta, 2011) Consumer buying behaviour will be a primary force in determining how this transition will evolve. Getting closer to the customer in today’s highly competitive landscape is essential for the entire industry and is no longer just a retail issue.It requires all organizations across the supply chain to work as a single enterprise, sensing and responding rapidly to consumer demand in a co-ordinate manner. Detailed analysis of the changing patterns of consumer demand, shopping trends. (Gupta, 2011) 1. 1. Background: We can see many examples of businesses where, first we grow and then think of expandi ng but Reliance is quite different. Reliance has developed such huge amount of resources and capital over the years that whenever it steps into any segment it is not required to wait for growing signal, that’s why it always thinks of expanding without any boundaries.Reliance retail is next Step by RIL which will be a pan India project. (â€Å"reliance fresh information,† 2012) Reliance Fresh is the retail chain division of Reliance Industries of India which is headed by Mukesh Ambani. Reliance has entered into this segment by opening new retail stores into almost every metropolitan and regional area of India. Reliance plans to invest Rs 25000 crores in the next 4 years in their retail division and plans to begin retail stores in 784 cities across the country.The Reliance Fresh supermarket chain is RIL’s Rs 25,000 crore venture and it plans to add more stores and eventually have a pan-India footprint by year 2011. The super marts will sell fresh fruits and vegeta bles, staples, groceries, fresh juice bars and dairy products and also will sport a separate enclosure and supply-chain for non-vegetarian products. Besides, the stores would provide direct employment to 5 lakh young Indians and indirect job opportunities to a million people, according to the company. â€Å"reliance fresh information,† 2012) The company is planning on opening new stores with store-size varying from 1,500 sq ft to 3,000 sq ft, which will stock fresh fruits and vegetables, staples, FMCG products and dairy products. Each store is said to be within a radius of 1-2 km of each other, in relation to the concept of a neighbour store. In a dramatic change due circumstances prevailing in UP, West Bengal and Orissa, It was mentioned recently in News Dailies that, Reliance Retail is moving out stocking.Reliance Retail has decided to minimize its exposure in the fruit and vegetable business and position Reliance Fresh as a pure play super market focusing on categories lik e food, FMCG, home, consumer durables, IT, wellness and auto accessories, with food accounting for the bulk of the business. (â€Å"reliance fresh information,† 2012) 1. 2. Reason for study: An intention of this study to clarify and understand the behavior and perception of consumer towards Reliance Fresh and how it impact on today’s retail marketing at New Delhi. 1. 3. Statement of problem:Food and grocery retail sector is one of the fastest growing industries, yet the nature of shopping behavior has not been studied in-depth. This has created a need to identify the aspects influencing these behavior and the patterns that will be followed. Lately, many new retail formats have introduced in New Delhi hence it is crucial for retail stores to understand consumer buying behavior along with their preferred store choice. 1. 4. Research Objective: I. To study consumer buying behavior and their perception at Reliance Fresh customers of New Delhi. II. Too examine the influence of demographic factors on retail purchase behavior.III. Evaluate the consumer trends and their perception towards the new shopping style. 1. 5. Major Research Questions: What are the major factors influencing consumer buying behavior and their buying decision process at Reliance Fresh New Delhi? 1. 6. Assumption: The attitude, perception, and behavior may be different to buy in supermarkets of New Delhi. Reliance fresh should encourage their image, consumer perception, consumer purchasing decision criteria and also should maintain their service quality to make more consumers satisfaction. 1. 7. Scope of the study:The scope of this study focus on consumer behavior and perception on Reliance fresh retail New Delhi which is already established all over in India. But in Delhi its provide the higher level of service for the consumer satisfaction, so there are coming more consumer at Reliance Fresh to buy best quality product into the store. The study to survey the behavior of consumer w ho always buy product from Reliance fresh at the largest famous retail stores at New Delhi, India with questionnaires. 1. 8. Benefit of research: 1. To understand the factor influencing purchasing making decision of product of Reliance Fresh Retail. . To realize how the consumer perceive and behave the buying activities of the stores and consumer perception for the image of Reliance Fresh supermarket. 1. 9. Limitation of research: The research focuses and asks for the mind of consumer (perception and behavior) which is intangible so it is difficult to measure by figure and may have bias answers depend on that situation because normally, Indian People mostly are ashamed to tell the truth. Conceptual Framework Independent variables Dependent variables Location * Customer Buying Behavior Buying decision process Ambiance of the supermarket Quality of products Variety of products Customer services References: AnithaJulius. (2013). Retail Market in India. [online article]. Gupta, M. M. , A. (2011). Consumer Perceptions towards Different Retail Formats in India. Maharishi Markandeshwar University. Huangyuarong. (2011). Consumer Markets and Consumer Buyer Behavior [online article]. Jhamb, D. , & Khiran, R. (2012). Emerging trends of Organized Retailing in India. School of Management & Social Sciences. reliance fresh information. (2012). [online article].